Logo Design

"Minimalistic, unique and timeless"

Logo Design

Designing logos is my passion. The process from idea to product, gaining inspiration, drawing, making it perfect, I enjoy every phase. I would like to give you a few examples of the types of logos I design:

But also abstract, mascot, combo and dynamic. Depending on the type of company or person and the demand.

I know how important it is to use the right logo, in the right color, to match what the company wants to radiate. You can leave a good first impression with this, but also a bad first impression. That’s why I don’t design ‘just a logo’, but a logo that creates the ‘wow effect’. A logo that sticks.

I will always advise my clients to think minimalistic when it comes to a logo. You shouldn’t want to use too much information to portray what your company does. This is counterproductive. This is how you and I achieve the ‘wow effect’. Simple but says what it stands for.

“There are three responses to a piece of design: yes, no, and WOW! Wow is the one to aim for.”

Milton Glaser

Logo Design


During the introduction phase, the focus is on getting to know each other. Not only each other but also your company and my company. We discuss all ideas and wishes and map out the question. We will discuss things like ‘color psychology’.

At this point, the question has been mapped. A good preparation is very important for the whole process. I visually draw out  everything that comes to my mind and from which I have gained inspiration from.

During this step I gathered everything I needed and I visually drew multiple sketches. Which give the client the opportunity to chose between multiple designs.

I this step I show you all my ideas and things I drew. It is also possible that you have gained ideas, that you have come across something that you like. This is the stage where you and I know what the final product will look like.

At this stage, you and I have determined that direction. Everything is pulled out and everything we discussed is bundled in a logo that says it all.

Your logo has been created, it’s an 8. But that’s not the number we’re going for. We go for a 10, the ‘wow effect’. The logo is being perfected. Elements are removed, and added .Each pixel is zoomed in.

The logo is ready. The ‘wow effect’ is there for you and me as well as for the people in my network to whom I have shown the logo. I will deliver the logo to you in all file formats. Like: JPEG, PNG, SVG, PDF, AI and PSD. In all color models. Like: RGB and CMYK. In the agreed color but also in white, in black. You can use the logo on your website and even on a billboard.

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